The podcast that took a critical look at the craft of making games. Developers Allen Pike and Nigel Brooke dug in to a new topic each episode with an interesting guest.

Up Up Down Down finished in 2016, but you can check out Allen's other shows Fun Fact and It Shipped That Way.

35. We're Made of Bells and Whistles

Maya Kramer, indie game marketing extraordinaire, joins us to talk PR and marketing. We discuss conferences and expos, getting the word out about indie games, the story of Towerfall, and how games filter up from the noise to journalists and platforms. Afterwards, we talk PSN outages, getting killed by dragons, and dystopian nudity.

Download (1:08:05) • Jan 06, 2015